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LuxuryPlatform Engineering
Large luxury group

Platform engineering: structuring what exists to free up delivery velocity

Before

2 weeks

to deploy an environment: the symptom of a lack of structured practices

After

20x

faster to build an environment

20x

faster to build an environment

before: 2 weeks per environment, data included.

3x fewer

production incidents

18

environments industrialized

The Digital department of a large French luxury group faces a blunt reality: 9 product teams and 5 infrastructure teams work on 10 applications and 18 environments, but the lack of method and structured platform engineering practices slows everyone down. Each team has its own way of doing things, environments are built manually in 2 weeks, and production incidents keep recurring. The problem is not technical: the tools are there (AWS, Docker, Jenkins). The problem is the lack of a method to make everything work together consistently and quickly.

SITUATION BEFORE

Operational baseline
18 environments across 3 heterogeneous platforms, built manually. No structured platform engineering practices. Each team works its own way, with its own conventions.
Teams affected
9 product teams and 5 infrastructure teams, in other words the group's entire e-commerce organization.
Hidden costs
Teams held back in their velocity by a lack of method, not a lack of tools. Time lost dealing with pain points instead of delivering value.
Why it was not solved earlier.
The platform had been built to work, not to be industrialized. Platform engineering practices had never been formalized: each team had found its own solutions, creating a patchwork that was unmanageable at scale.

THE STORY

10 applications, 18 environments, product and infrastructure teams, and no method to make it all run. At this large luxury group, the problem is not technical: the tools are there (AWS, Docker, Jenkins). The problem is that each team has its own ways of doing things, its own conventions, its own workarounds. The result: 2 weeks to build an environment, recurring production incidents, and product and infrastructure teams held back in their velocity by the lack of structured platform engineering practices.

Understand what holds teams back, not what is missing. Before structuring anything, Nobori Partners audits the 10 applications and the 18 environments to identify the real blockers. The assessment confirms it: what is missing is not tools but method. Over time, each team had found its own solutions, creating a patchwork that works at the scale of one team but becomes unmanageable at the scale of the organization. The roadmap targets the pain points that slow down the most teams at once.

Position at the intersection of product and infrastructure. Nobori Partners takes on the role of Product Owner for the platform team, at the intersection of the 9 product teams and the 5 infrastructure teams. This positioning is what makes the difference: platform engineering practices are built from the real needs of the product teams, not in a vacuum. Backlog prioritization, solution design with the technical teams, constant alignment with the functional teams. Platform decisions respond to concrete use cases.

Structure practices rather than rebuild everything. The goal is not to replace what exists but to structure it. Common conventions, reproducible and automated environments, standardized pipelines. Each environment becomes a versioned artifact, deployable in half a day on all 3 platforms. The method structures what exists, and the teams adopt the practices because they address their everyday pain points.

After 12 months: environment builds are 20x faster. There are 3x fewer production incidents. Above all, the product and infrastructure teams have shared platform engineering practices built with them, and adopted rather than imposed.

OUR APPROACH

3 steps to get there

1

Assessment: understanding what holds velocity back

An audit of the 10 applications and 18 environments to identify the real blockers. The finding: what is missing is not tools but method. Each team has its own conventions, its own ways of building and deploying. No shared platform engineering practice. The resulting roadmap targets the pain points that slow down the most teams.

AWSDocker
2

Platform Product Owner: leading at the intersection of product and infrastructure

Nobori Partners takes on the role of Product Owner for the platform team. The key: positioning itself at the intersection of the 9 product teams and the 5 infrastructure teams so that platform engineering practices meet real needs. Backlog prioritization, solution design with the technical teams, constant alignment with the product teams. Platform decisions are no longer made in a vacuum.

Jenkins
3

Structuring practices and industrialization

Rollout of platform engineering practices shared across teams: common conventions, reproducible and automated environments, standardized pipelines. Each environment becomes a versioned artifact, deployable in half a day (data included) on all 3 platforms. The method structures what exists rather than rebuilding everything.

AWSDockerJenkins

THE HARDEST STEP

Structuring platform engineering practices without interrupting delivery

The platform could not stop during the transformation. Method had to be introduced and practices structured alongside production, without breaking existing velocity.

What we did

A three-step approach: an audit to identify pain points and quick wins, taking on the Product Owner role to lead at the intersection of the product and infrastructure teams, then progressive structuring of platform engineering practices.

What could have failed

Imposing practices top-down without understanding the teams' constraints would have created resistance. The Product Owner position, at the intersection of product and infrastructure, made it possible to build the practices with the teams rather than against them.

RESULTS

The measurable impact

20xfaster to build an environment
3x fewerproduction incidents
18environments industrialized

Environment builds 20x faster (from 2 weeks to half a day). 3x fewer production incidents. 18 environments industrialized. Platform engineering practices structured and adopted by the product and infrastructure teams.

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